If you have the passion for clothes and style and a desire to manage and grow a small business, then starting a retail clothing store could be a good and worthwhile enterprise. However, being aware of the trend is not enough. You have to take into account that venturing into a business and ensuring its success is not easy, it takes a lot of good entrepreneurial skills and an excellent marketing plan.In the clothing industry, the competition is really tough and you must keep an open mind and be creative to survive. Though every business is considered a gamble, following effective marketing techniques will surely help you drive sales and profit and will even ensure the success of your business.There are several simple tips you can follow to establish your clothing business and increase its productivity. Before starting a retail clothing store, you should build up a concept of your store by creating a good business plan. This plan includes required start-up expenses and sales strategies.Decide what will the focus of your marketing effort. You have to define whether you focus on women’s clothing, men’s apparel, kids’ apparel, formal event dresses or hippie clothes. Apart from that, understanding competition models is also important to move ahead. Careful planning is really crucial when it comes to clothing industry because most of the business competitors aim to have an absolute monopoly in the marketplace.The next step you should largely consider is to solicit advice from a business lawyer to incorporate your business. You should accomplish tax obligations and you also need to register the name of your business. Then you have to find the best location for your store. The site that receives a lot of foot and drive-by traffic is ideal as it guarantees more potential costumers. Convenient parking is also necessary since costumers do not want to visit places where they will have a hard time parking their cars. Choose the most appropriate décor for your store and make sure that items are well-organized and attractively displayed to catch the attention of potential buyers.In starting a clothing retail store you should determine how you will purchase the clothes you are going to sell. You can choose whether you will create your own designs and produce your own clothes or you can look for a signature clothing line or a wholesale clothing manufacturer. If you cannot completely finance your business or ask any support from your family, you can apply for business loans. If you have already established your business, let potential clients know about it by having an opening day celebration. You can also endorse your products through leaflets and newspaper ads. Promoting your business online is also an effective strategy to gain quick access to your target market.